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Sparkle. Twinkle. Glint. Flash. Shimmer. Shine. Gleam.

Sparkle. Twinkle. Glint. Flash. Shimmer. Shine. Gleam.

Today, the Swarovski name is associated with fine optics such as telescopes and binoculars, as well as glorious chandeliers and sculptures.  The Swarovski name also is known for jewelry components such as beads, cabochons and pendants.  The name is synonymous with quality.

Who is this Swarovski?  Daniel Swarovski is the founder's name of this well-known company.  He started his sparkling journey as an apprentice in his father’s small glass factory in Bohemia, once part of the Austrian Empire and now part of the Czech region. At age 30, Swarovski patented an electric cutting machine that vastly improved the making of crystal glass jewelry. He and financier partners went on to build a crystal cutting factory in current day Austria in the Tyrol Mountains. Electricity was cheaper because of abundant hydropower.

Over the years, the proprietary Swarovski formula for light-refracting crystal material and precise cutting earned a household reputation as a maker of “diamonds for everyone.”  The company’s first logo, an edelweiss flower, became an ever-more sought-after symbol in the late 1800s.  In Paris, Swarovski crystals were known as “pierres taille’ de Tyrol” -- roughly translated, "stone of the Tyrol Mountains."

The dazzling actress Marlene Dietrich draped herself in statement Swarovski crystal jewelry and Swarovski-embellished costumes for the 1932 film Blonde Venus.  Marilyn Monroe, as she sang “Diamonds Are a Girl’s Best Friends” in the 1949 film Gentlemen Prefer Blondes, shimmered in Swarovski crystals.

IBISwoman Jewelry loves the story of inventor Daniel Swarovski.  Even more, we love the quality that remains his namesake company's priority. Especially at this holiday season.


Kathy Richardson

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